When I first came across this product, they were trying to sell the idea across as ‘Hi-Tech’ in the blogosphere arenas. Initially with that in mind, it was a huge turn off for me.
I first spotted it on a highly profile gadget blog and walked away with the idea in my head without exploring it further.
I followed the tree of site to site branches in order to see what exactly it was that I was looking at and noticed that with each new blog, the idea was mutated.
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